Singapore and its 'Superbrands'
This is the suburban mall experience in Singapore. Walk into Jurong Point or Junction 8, you are likely to face this. The gleam of shoes from Charles and Keith, the whiff of coffee from Toast Box, the mist of purified air from OSIM and the familiar and sometimes ‘too-familiar’ spread of local food from either Food Junction, Banquet or Kopitiam. How about a local film at the adjoining Cineplex to complete the entire experience?